Legacy Trust brand development

A complete overhaul for this high-end local client. Refreshed identity, typography, color palette, photo direction, web design direction, and ad campaigns were all part of the package.

Branding and Identity for Legacy Trust
Via The Image Group, 2008
Legacy Trust is a local bank and trust that needed to elevate their brand look and tone to reflect the higher-end clientele they serve. The Image Group was hired to create an upscaled identity, new brand standards, and a two ad campaigns to help get the word out. I was the Sr Art Director on this project and was heavily involved with creating the brand standards.
Event POP card

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