Logos

Brand identity expressed in the simplest terms possible. We approach each logo as a unique expression of identity and a symbol of the relationship between company and customer.

Client: Calvin College, Department of Art & Art History Read the Chimes article HERE >
Client: Five Star Real Estate
Client: Five Star Real Estatea
Client: Amway / Nutrilite / Bodykey. Check out the case study HERE >
Client: WYCE 88.1fm in Grand Rapids (pro-bono)
Client: Grand Rapids Center for Mindfulness
Client: Brian Diemer Family of Races
Client: Calvin Center for Faith & Writing
Client: Calvin Center for Faith & Writing
Client: Dooge Veneers
Client: Festival of Faith & Writing (2014), Calvin College. See it in action here >
Client: Ottawa House Clay & Glass
Client: Festival of Faith & Writing (2016), Calvin College
Client: Festival of Faith & Writing (2016), Calvin College. SEE IT IN ACTION HERE >
Client: ProHarvest Solutions
Client: Adoption Associates / Jane's House
Client: Adoption Associates
Client: Oakwood Healthcare System
Client: Company Bell 
Client: Company Bell 
Client: National Heritage Academies
Client: National Heritage Academies (logo exploration)
Client: Perspectives Journal (Western Theological Seminary)
Client: Perspectives Journal (Western Theological Seminary)
Client: Christian Reformed Church in North America
Client: Pro Harvest Solutions
Client: Greater Hopes, Inc.
Client: Bigston Shoes / Tella Shoes
Client: Monroe Community Church
Client: Gregory Dunn, Blackbird farms
Client: Venn Integration
Client: I * GR
Client: Red Project (through The Image Group)
Client: Alicia Williams, Heartwood Rocking Horses

6th Anniversary celebration for MOS - Xerox (Michigan Office Solutions)

Client: ZFS / Zeeland Food Services (through The Image Group)
Every logo we make, we ensure our clients are able to use. So we provide color palette, fonts, alternate formats and social media profile images. We strive to ensure the logo is livable beyond the duration of our project engagement.
All featured logos completed by Rachel Hyde or with Hyde Creative's direction

You may also like

Brand Identity / Calvin Center for Faith & Writing
Annual Report / Steelcase Foundation 2015
Benefits Booklet / Steelcase (original retiree edition)
Exterior Signage Guidelines / Beaumont Health
Signage & Interior branding / Our Daily Bread
Annual Report / Steelcase Foundation
Product Branding
Event Branding / Festival of Faith & Writing 2016
Lobby graphics / NHA Schools
Interior signage / NHA Schools
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