Marketing Templates / MOS-Xerox

Step 1: Identify your customers by developing basic personas. Step 2: Identify your users, find out what they need to communicate with customers. Step 3: Create templates that outline the structure and content for sales and presentation materials. Generate usable copy/paste graphics and boilerplate key message copy. As we developed these template materials, we ensured the graphics were relevant to the brand as it previously existed, while bringing new energy and usable design elements into the visual vocabulary. We also wanted to work within the parameters of the color printers sold by the company, ensuring margins and color accuracy would be sustainable. The result was a comprehensive marketing & communications toolkit with usable graphics, content direction for various customer-facing tools, as well as basic training in InDesign software so the marketing staff can implement the templates with ease and consistency.

You may also like

Brochure / Nokomis Foundation Closing Report
Steelcase Inc. Community Ad Series
Intro Brochure / Calvin College
Event graphics / 2014 Festival of Faith & Writing
Award submission package
Annual Report / Steelcase Foundation
Brand Development
Health Assessment Results Guide / BodyKey™ (Amway)
Planning guide – Resolve® furniture system
Exterior signage / NHA & NHA Schools
Back to Top