Tradeshow booth design / The Giving Wreath

Complete product brand development from scratch. Logo, color palette, strategic positioning, sales tools (writing and design), for a launch at the Michigan Floral Association's Great Lakes Floral Expo. The booth was a huge success. It enabled the sales team to make meaningful connections and display the quality of their products. It also won as Runner-Up for “Booth of the Year 2013 Great Lakes Floral Expo" – a significant award for a first-run.

Event graphics, set design, product display
Sales support

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